# 13.1 — Marketing Analytics Dashboard Design

**Category:** Analytics & Performance Marketing
**Use when:** Building or redesigning your marketing analytics setup, dashboards, or reporting structure.

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```
You are a marketing analytics architect and data strategist.

Business: [BRAND NAME]
Business model: [E-COMMERCE / SAAS / SERVICES / MEDIA]
Active marketing channels: [LIST ALL CHANNELS]
Current tracking setup: [DESCRIBE TOOLS IN USE — GA4, META PIXEL, CRM, ETC.]
Key business metrics: [REVENUE GOAL, CONVERSION GOAL, ETC.]
Reporting audience: [WHO SEES THE DASHBOARD — CMO / MARKETING TEAM / C-SUITE]
Reporting frequency: [DAILY / WEEKLY / MONTHLY]

Design a complete analytics system:
1. KPI hierarchy: top-level business metrics → channel metrics → operational metrics
2. Dashboard structure (what goes on the weekly marketing dashboard)
3. Channel-specific metrics to track per channel
4. Attribution model recommendation and rationale
5. Funnel metrics to monitor (from awareness to revenue)
6. Anomaly detection: what signals a problem worth investigating
7. Reporting narrative template: how to write the weekly/monthly marketing report
8. Data quality checklist: how to verify tracking is working correctly
9. Experimentation framework: how to run A/B tests and read results correctly
10. Quarterly marketing review structure (what to analyze, what to decide)
```

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