Purpose
Rewrite an Amazon product listing so it ranks for the right keywords and converts more browsers into buyers — while scoring the existing listing against Amazon's algorithmic and compliance factors so the specialist knows exactly what changed and why. Solves the problem of listings that either rank poorly (thin keyword coverage) or convert poorly (feature-dumping bullets that ignore buyer psychology).
When to Use
Invoke this skill when the user asks to:
- Rewrite or improve an Amazon product title, bullets, or description
- Optimize a product detail page for better organic ranking
- Score or audit an existing listing for keyword coverage and compliance
- Fix a listing that's getting impressions but low conversion
- Rework backend search terms or check for keyword cannibalization
- Bring a listing into compliance with Amazon's title and bullet character limits and style rules
Inputs Required
Before starting, collect:
- Product name and category: What the product is and its Amazon browse node/category
- Current listing content: Existing title, bullets, description (paste as-is), or note if writing from scratch
- Target keywords: Primary and secondary keywords, ideally with search volume or priority ranking
- Key product attributes: Materials, dimensions, quantity, use cases, differentiators, what's in the box
- Target buyer: Who buys this and the main objection or hesitation they have
- Brand standards: Any required brand voice, banned words, or trademark/registered symbols to include
- Variations: Whether this is a parent/child listing (size, color, count) — affects title and keyword strategy
If search volume data is missing, prioritize keywords by relevance to buyer intent and note the assumption.
Instructions
Step 1: Score the Current Listing (Before)
Rate the existing listing 1–10 on each of 7 ranking factors. If writing from scratch, skip to Step 2.
- Title keyword coverage: Does the title front-load the primary keyword and include high-value modifiers?
- Bullet keyword saturation: Are secondary keywords woven naturally into benefit-led bullets?
- Description depth & keyword reinforcement: Does the description expand on use cases and reinforce keywords without stuffing?
- Backend search term efficiency: Are the 250 bytes used with no repeats, no brand names, no commas wasting space?
- Conversion elements: Do bullets lead with benefits, address objections, and create desire — not just list specs?
- Compliance: Character limits respected, no prohibited claims, no promotional language, proper capitalization?
- Buyer-intent alignment: Does the copy match how the target buyer actually searches and decides?
Record each score with a one-line reason. Compute a before total out of 70.
Step 2: Build the Keyword Map
Organize target keywords by placement priority:
- Primary keyword: The single most important search term → goes in the title front-half and bullet 1
- Secondary keywords (3–6): High-relevance terms → distributed across title back-half and bullets
- Long-tail / use-case keywords: Specific buyer phrases → placed in description and remaining bullets
- Backend-only terms: Synonyms, misspellings, Spanish equivalents, competitor-adjacent terms that don't fit naturally in visible copy → reserved for search terms field
Flag any keyword cannibalization (same term over-used) and any missing high-intent terms the buyer would search.
Step 3: Write the Title (≤200 characters, front-loaded)
- Structure: Brand + Primary Keyword + Key Attributes + Differentiator + Size/Count/Variation
- Front-load the primary keyword within the first 80 characters (mobile truncation point)
- Use Title Case; no promotional words ("best," "sale," "free shipping"); no repeated words
- Include the most search-relevant attributes (material, quantity, use case) — not decorative adjectives
Step 4: Write 5 Bullets (Benefit-Led, Keyword-Woven)
Each bullet follows: CAPITALIZED BENEFIT LEAD – supporting detail with a naturally embedded keyword.
- Bullet 1: Lead with the primary benefit + primary or top secondary keyword
- Bullet 2: Address the buyer's main objection or hesitation
- Bullet 3: Highlight the key differentiator vs. competitors
- Bullet 4: Cover a specific use case or compatibility detail
- Bullet 5: Reinforce trust — quality, guarantee, what's in the box
- Keep each bullet under ~250 characters; benefit first, feature second; no all-caps sentences beyond the lead phrase
Step 5: Write the Description (200 Words)
- Open with the buyer's problem, then position the product as the resolution
- Reinforce primary and long-tail keywords in natural prose — no stuffing
- Cover use cases, care/usage instructions, and a light trust close
- If A+ Content is available, note which sections would move to modules (comparison chart, lifestyle imagery captions)
Step 6: Build Backend Search Terms (≤250 bytes)
- Fill with synonyms, misspellings, alternate phrasings, and adjacent terms not already in visible copy
- No repeated words from the title/bullets, no brand names, no commas, no quotation marks
- Space-separated single words are most byte-efficient — count and report bytes used
Step 7: Score the Optimized Listing (After) & Summarize
Re-score all 7 factors, compute the after total out of 70, and produce a change summary listing the top 3–5 improvements made and the keyword coverage gained.
Output Format
- Structure: Before score table → keyword map → optimized listing (title, 5 bullets, description, backend terms) → after score table → change summary
- Length: 700–1,000 words
- Format: Scores in tables; optimized listing as clean copy-paste-ready blocks; keyword map and summary as labeled lists
- Sections: Before Score (7 factors) → Keyword Map → Optimized Title → Optimized Bullets → Optimized Description → Backend Search Terms → After Score → Change Summary
- Tone: Amazon retail strategist — direct, conversion-focused, compliance-aware
Quality Checklist
Before delivering output, verify:
- [ ] Title is under 200 characters and front-loads the primary keyword within the first 80
- [ ] Exactly 5 bullets are written, each leading with a capitalized benefit and each under ~250 characters
- [ ] Description is close to 200 words and reinforces keywords without stuffing
- [ ] Backend search terms are under 250 bytes, with byte count reported and zero repeats of visible-copy words
- [ ] Every target keyword provided is either placed in visible copy or accounted for in backend terms
- [ ] Both before and after scores are shown across all 7 factors with totals out of 70
Notes
- The single biggest ranking lever is title keyword coverage; the single biggest conversion lever is bullet 1 — get both right before anything else
- Avoid prohibited claims (medical, "best-selling," "guaranteed results") — Amazon suppresses listings for these, and suppression costs more rank than any keyword gains
- For variation (parent/child) listings, keep the parent title clean and push size/color specifics to child titles so keyword equity concentrates rather than fragments
- Backend search terms are invisible to shoppers but fully indexed — this is where competitor synonyms and misspellings belong, never in visible copy
How to use this skill
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