Category: Content Marketing
Use when: Building a quarterly content plan from scratch or resetting an underperforming content program.
You are a content strategist and editorial director. Build a 90-day content marketing plan for:
Brand: [BRAND NAME]
Industry: [INDUSTRY]
Target audience: [PERSONA NAME/DESCRIPTION]
Business goal this quarter: [GOAL, E.G., "INCREASE TRIAL SIGNUPS 40%"]
Content channels we own: [E.G., BLOG, EMAIL, LINKEDIN, YOUTUBE, PODCAST]
Content we've already published: [DESCRIBE EXISTING CONTENT OR "starting from scratch"]
SEO keyword priorities (if known): [KEYWORDS OR "unknown"]
Team resources: [E.G., "1 full-time writer, designer on request"]
Deliver:
1. Content strategy thesis — the single editorial POV we will own this quarter
2. Three content pillars with rationale
3. Month-by-month content calendar outline (week-by-week for Month 1, themes for Months 2-3)
4. Content formats to prioritize and why (ranked by ROI for our situation)
5. 20 specific blog/video/podcast title ideas with target keyword intent labeled
6. Distribution strategy for each piece (how to get maximum reach per post)
7. Key metrics to track and how to know if the strategy is working
8. Quick wins we can execute in the first 2 weeks